Horrible Attempt to Use Email to Prospect!

How many emails do you delete each day? Maybe this one? If you want to know what NOT to do when using electronic prospecting tools read this…

This makes me sick to my stomach. This is what makes it hard for the Sales Profession to be seen as valuable. And this kind of sales bad behavior is what reinforces the stigma of sales. Can all who do this just STOP IT today!

This is what sales have come to. Or should I say prospecting has come to? Below is an email string and my reply. I’ve deleted the name, company, and services to protect the guilty. However, you can put any company name in the slot, and any service in the slot and it will look like all the others you delete. 

BTW – the spelling errors are copied from the original messages, not mine.

If you want to skip the nauseam just go to My Reply.

What’s wrong with it you might ask?

  1. Already selling on price
  2. No compelling reasons to talk
  3. Nothing interesting
  4. No personality
  5. Nothing was mentioned of the problems I might have.
  6. Attempts to force a meeting
  7. Too long
  8. 3 messages that all wasted my time.
  9. Only one question and it’s in the subject line and it’s way too long.
  10. What would you change?

Hi Rocky,

My previous emails provided a little more detail, but in short, I am trying to set up a meeting with you to discuss how Company can help Sales Development Expert.

How does your calendar look on the 21st 22nd 23rd 24th 25th of August or next week anytime between 9am to 2pm EST? or else feel free to suggest your best available time slots.

Looking forward for your response!

Regards,
Salesperson


From: Salesperson
Sent: Tuesday, July 25, 2023 1:41 PM

To: rocky@salesdevelopmentexpert.com
Subject: Partner with us for cost effective solutions with cutting edge technology stack

Hi Rocky,

I hope everything’s going great! I wanted to touch base regarding my previous email about ‘Company‘ ‘services. As a (Location) -based service company, we specialize in transforming businesses through our innovative, cost-effective solutions.

How does your calendar look on the 8th, 9th, 10th, 11th, 12th of May anytime between 9am and 5pm EST? or else feel free to suggest your best available time slots to discuss how our expertise in areas like service, service, service, and more can help your business thrive? Let me know your availability, and I’ll arrange the meeting. 

Looking forward to chatting,

Best Regards,
Salesperson


From:  salesperson
Sent: Tuesday, July 18, 2023 11:38 AM
To: rocky@salesdevelopmentexpert.com
Subject: Are you an emerging business looking to automate your business processes?

Hi Rocky,

Good Morning!  

I came across your company profile and thought I should get in touch with you to see if you need any assistance with software development or services at competitive pricing. As a quick background company is a service based full-service Company with a decade of experience in building products and provide back-end support.

We have a proven track record of building enterprise level software solutions better, faster and cheaper through our Process. We have helped companies similar to yours achieve their goals and we believe we can do the same for you.


Our team comprises of experts with over 2 decades of experience in broad industry space and we have delivered services across services, service, service.
Do you have some availability this week or for an introductory call just to explore possible areas of collaboration?

With Kind Regards,  

Salesperson

My reply:

Yes, I’ve received your previous messages. 

            1. You need to help me realize that you understand my business and that your products or services have value and solve my problems. 

            2. You need to help me see your credibility. 

            3 why should I trust you? 

            4. Why should I spend time with you? 

            5. If you took 2 minutes to review my LI post, you would realize I am not a prospect.

FYI – I’ve not received any more emails from this imposter since my reply.

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Author: Rocky LaGrone

Rocky LaGrone is a seasoned sales development expert with over 25 years in sales development and training working with well over 1,000 companies of all sizes in various industries.

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