This is generally referred to as Prospecting Systems or CRM (Customer/ Client Relationship Management) and is usually some form of software or electronic record keeping of Prospects and Customers. There are a number of CRM systems on the market today, some more sophisticated than others. The problem with all of them is: garbage in, garbage out and poor accountability. No one would allow their accounting department to produce only 40% of the payroll each week. No one would allow the manufacturing division to work in an unsafe environment. No one would allow their employees to show up at the old office after they had moved to a new location. But time after time after time, employers let the sales staff get away with breaking the rules to suit themselves.
I have been an administrator for most of the big ones and many home grown versions and have been using them since I automated my first sales force in 1992 with Mac Desktop boxes. If you want some help deciding on what to use and how to implement it, you found the right place. Just give us a call or e-mail us and we’ll do our best for you.
When used correctly CRM’s have many great benefits including:
Many of the problems arise from misuse of these programs. Generally there is a lack of upfront thought that goes into setting them up and rolling them out. Or there is too much dependence on the wrong information derived from these types of systems. I don’t really care what system my clients use as long as you use something and track the most important information. What’s important is based on the client and through our work up-front we will assist or build it from scratch.
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