Last Updated on November 5, 2025 by Rocky
AI Summary: Career Announcement – After nearly 15 incredible years, I’ve decided to step down as an Objective Management Group Partner Coach – one of the hardest and most rewarding decisions of my career. Coaching, mentoring, and supporting hundreds of OMG partners has shaped me both personally and professionally, and I’m filled with gratitude for those experiences and relationships. As I focus fully on growing Sales Development Expert, I remain passionate about helping others succeed in sales development and am excited for what’s ahead.

Career Announcement – It’s official! Sept. 29 was my last day as an Objective Management Group (OMG) Partner Coach. It’s been one of the hardest decisions I’ve had to make in my career. However, there are dozens and dozens of ‘God Winks’ to let me know it is the right decision. I have utilized OMGs’ powerful and unique sales-specific analysis and candidate assessments since 1995. In 2008, I was offered the Role of Partner Coach, and after some discussion, I accepted. Dec. 1 this year would mark 15 years.
While I built a great OMG Partner network with lots of help from my mentor and the greatest salesperson on earth, Dave Kurlan, and the entire OMG internal team, it’s time to move on to the next journey. Even after this career announcement, I will continue to utilize OMG in my business, which has also grown tremendously due to the extensive learning of the previous 15 years as Objective Management Group Partner Coach. Everyone I work with knows I bleed OMG.
Coaching and Empowering Objective Management Group Partners: More Than Sales Training
What an incredible journey. I had the pleasure of onboarding, coaching, annoying, and advising several hundred Partners and their Associates. For me, it was more than just how to sell, understand, interpret, deliver, and present the wealth of sales intelligence OMG provides. It was a passion, a yearning, a drive to help colleagues grow their business. It was helping with the back office, adding associates and admin, and sometimes taxes and legal issues, and of course, offerings to maximize their skills, talent, drive, and desired results. It was the business strategy to go from one level to the next. I strived to understand the partners and their associates’ lives, their dreams, their goals and show them how to use OMG as the base of all the above.
It was an unbelievable opportunity to see the average sales consultant doing less than $300K go to several millions in annual revenue. The excitement to watch them grow and change the world they live in and everyone around them by leveraging the OMG suite of tools was always rewarding. Onboarding and advising the larger sales development companies doing 7 & 8 figures also challenged my skills. While I had specialized in mid-market, now we can add umpteen national and global deals to the list of experiences because of these incredible OMG Partners. And let’s give some love to the franchisor and dealer groups I have the pleasure of onboarding, coaching, and helping them grow exponentially. Helping their franchisees and groups integrate OMG to help their clients grow sales faster and more effectively.
During my tenure as OMG Partner Coach, I continued to be in the field, just as partners, working directly with clients via my sales development business – Sales Development Expert. I never wanted to advise on theory because theory does not adapt to real-world situations with people because people are messy.
The great General George Patton said: “Lead from the front, even if you get shot, fall forward so they think you are still attacking.”
I made the annual Top 10 List of OMG Partner production every year and almost made #1 one year. But dear oI’ Dave Kurlan beat me on the last week of that year. However, I still hold the record for the largest sales team analysis of 1600 participants and regularly received the award for most Candidate Assessment tools. All of this is a tribute to what I learned from my fellow OMG’ers.
One of the best things I learned along the way is to believe in abundance. The more we help others, the mo’betta’ for everyone! I’ve seen every business model out there and worked with almost all sales programs, sales organizations, and sales enablement tools. I’ve acquired the knowledge of THE VERY BEST Sales Development brains out there. I’m thankful I have had the opportunity to learn the best, of the best, of the best!
Here is a HUGE SHOUT OUT to my Objective Management Group family! Thank you, thank you, thank you. You all made me better!
www.salesdevelopmentexpert.com , www.linkedin.com/in/salesdevelopmentexpert
Rocky is the founder and CEO of Sales Development Expert, bringing over 35 years of hands-on experience in building championship sales teams for more than 2,800 businesses worldwide. As a recognized leader in sales hiring, training, and team development, Rocky is known for his results-driven strategies, deep expertise in sales-specific assessments, and passion for helping companies achieve breakthrough growth.