The Illusion of Familiarity

“I know, I know, I know!” “I’ve already done that.” “It won’t work that way?” “Why should we do that?” “You don’t understand! This is the way it is.”

When ever you get a group of people together that have the same base of experience it is difficult to get out of your own way. A wise man one said, “If your toe hurts, you are probably standing on your own foot.”

The 80’s tune Freak Out! plays in my head as I think about the common reaction to – ‘break out!’ Break out of the normal, the routine, the everyday, the commonality, the day to day mundane is almost impossible when you stay in the zone of familiarity.

When there is a problem, a reason to grow, or a mandate to do something different, get out of your day to day. If you drive to work the same way every day, do you find yourself thinking the same thing at the same locations? For example: There was a wreck at that intersection not to long ago. This is the exit I always used to get off. That is the shortcut that is not the shortcut I thought it was. Remember the big warehouse building that burned on that corner. This is always the place traffic begins to pile up!

While those thoughts are going through your head, they are taking up grey matter for other more productive thoughts. Thoughts like: How do they do that? What can I do better? How do I get to be the best at what I do? What can I do differently to make things better? Where can I go for new ideas?

If you want something you’ve never had, you must do something you’ve never done!

If creativity is a challenge, surround yourself with creative people, things and events. If marketing is not getting the message out, find a company that is really good at getting it’s message out, and do what they do.

If labor is a huge challenge go find companies where labor is not a problem and see if you can learn anything. If relationships are a challenge, then find people with great relationships, and do what they do.

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Author: Rocky LaGrone

Rocky LaGrone is a seasoned sales development expert with over 25 years in sales development and training working with well over 1,000 companies of all sizes in various industries.

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