Sales Hiring Tip #3: Writing Attractive Ads

If you missed them, check out our Sales Hiring Tips #1 and #2

99% of sales ads I review are horrible. No offense, they don’t do the job of attracting the right candidate.  Most talk about the opportunity and the company. They all sound the same.

“Great Opportunity. Ground Floor…Work with a fast-growing company. Unlimited potential. We are a fast growing company looking for a sales professional.” Blah! blah! blah!. Just pull up any job board and read a few sales adds.

Many follow a template of:

  •     Who we are.
  •     How much you can make and what you start at, many post straight commission. (That is the topic of a later sales will tip – Sales Compensation)
  •     Day to day responsibilities
  •     How to apply.

The right candidates are turned off by these adds. It’s all the same to them. Believe me by the time they apply to your add they have read hundreds of adds. Again, they all look the same.

Looking at it from the salesperson’s perspective is important. Let’s say you are in sales and you are unhappy with your current employment. You’re a seasoned pro who will sell. You know how to find leads, take them through a sales process and close it in the shortest reasonable time. You’ve seen all the hype, you’ve been burned with a change of commission, and you don’t want another failed opportunity. You want to make more money and are willing to work for it. What is attractive to that person?

Write ads that attract the kind of person you have identified. Be bold. Take risk! Stand out, do something different.

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Author: Rocky LaGrone

Rocky LaGrone is a seasoned sales development expert with over 25 years in sales development and training working with well over 1,000 companies of all sizes in various industries.

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