Imagine if you will, that you are in a foreign land but didn’t realize you were there until you were there. You don’t know the language, the culture, the signs, and the unspoken language. You could flip someone off unknowingly and become one of those ‘heads on a stick’.
Imagine again, if you will, that you are in this foreign land and you start telling everyone what to do. How to get from here to there in the shortest route, how to save time and effort, how to harvest information, new ideas, change, and happier lives. How long would it be before you were introduced to the boiling pot of ‘you stew’.
Isn’t that what most sales people do? Before ever learning the culture, the language, the unspoken language, they tell, and think that is sales. They say I and me and they close their minds to openness and learning. How can you ever learn if you don’t listen. Listen with intent to understand. Listen with out assuming. Listen between the lines with intent to be understood. Listen to learn how to present ideas the way they want them presented, so that the ideas to use your service and products are the ideas of the foreigners.
Listening is the alternative to ‘you stew’!
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