OMG… What?

Rocky LaGrone
Sales Development Expert

Rocky LaGrone -
The Most Experienced OMG Partner

Rocky LaGrone stands as a leading expert in sales development and the most accomplished Objective Management Group (OMG) partner globally. With over three decades of experience driving revenue growth and transforming sales organizations, his leadership has generated measurable impact for thousands of businesses across diverse industries. Since becoming an OMG partner in 1995, Rocky has pioneered data-driven sales development through scientific assessment and customized strategies, helping end-user clients grow gross sales faster and with fewer costly mistakes.

The Power of Partnership

Partnership with Objective Management Group

Rocky’s partnership with OMG began in 1995, making him the longest-serving and most experienced partner in the organization’s global network. His leadership in the adoption and implementation of OMG’s scientifically validated, sales-specific assessment tools set new standards in the field.
A Proven Leader in Sales Force Excellence

Director of Sales for the Americas and Partner Coach

In 2008, Rocky became OMG’s Partner Coach while holding the title of Director of Sales for the Americas. Over 15 years, his achievements and responsibilities were transformative:

  • Onboarded and mentored over 200 OMG partners and 400 associates—personally led the onboarding process for new partners and associates.
  • Authored the formal Partner Certification program and process, setting rigorous standards for the global network
  • Was involved in over 10,000 partner and end-user client opportunities, giving an unparalleled breadth of perspective.
  • Initiated new partner award programs to boost participation and excellence.
  • Developed the Latin America pricing program, expanding OMG’s reach and accessibility to global markets.
  • Developed and grew sales organizations worldwide.
  • Increased OMG sales in the Americas by 15,000% from 2008 to 2022, representing one of the most remarkable growth achievements in company history.
  • Initiated Partner Certification and wrote The Alliance Group standards, influencing best practices network-wide.
  • Developed and launched new marketing programs and partner growth plans.
  • Coached and supported the onboarding of leading larger sales training organizations like Value Selling, Customer-Centric Selling, Gazelles, The Alternative Board, Executive Forums, and TAC.

Rocky’s dual leadership in his OMG roles and within his own successful consultancy demonstrates his commitment to helping end-user client organizations—from startups and private equity-owned firms to global sales organizations of 1,600+ representatives—grow sales faster and more efficiently, reducing costly trial and error in the process.

From his Partners
Impact and Results

Under Rocky’s guidance, OMG partners and clients experienced:

Gross sales acceleration for end-user clients

Optimal sales strategies for both small startups and large global organizations (200+ industries represented)

Consistent and recognized value creation for partners and client organizations.

Rocky balanced his roles at Objective Management Group (OMG) with leading and growing his own business and team, always maintaining a singular customer focus and a passion for result-driven excellence.