Rocky LaGrone is a seasoned sales development expert with over 25 years in sales development and training working with well over 1,000 companies of all sizes in various industries.

Goals & Relationships

Goals …             the Employee / Employer Relationship Story Time. It was 1989, I was EVP of a large full service Landscape company with 5 offices, 125 employees making up 25 crews and we serviced 92 apartment complexes, 112 office complexes with three divisions, Lawn maintenance, Landscape design and installation,…

Goals….Secret Sauce

Goals… the Secret Sauce to accomplishing them In Goals Blog II of this series we introduced the Reticular Activator. I hate big words but that one is fun to say. Certainly that is one of the ingredients in the secret sauce. But that’s not the only one. In this blog we’ll expand on Reticular Activator, introduce…

SMART Goals

Goals  SMART Goals… a new twist on tradition   It is generally accepted that the SMART acronym was first written down in November 1981 in Spokane, Washington. George T. Doran, a consultant and former Director of Corporate Planning for Washington Water Power Company published a paper titled “There’s a S.M.A.R.T. Way to Write Management’s Goals…

Sales Goals

How to Set Them and Why People often avoid setting goals because life changes at such a rapid pace. There are several misconceptions about goals and why they are necessary. In addition to offering some of the standard goal setting and goal achievement information, we’ll give you a unique way to define, establish and break…

Sales Accountability

 Widen the plate…   After 25 years of Sales Development I’ve learned the hard way the #1 reason companies don’t grow sales revenue is lack of accountability.  Below is a story that rings true.  I couldn’t help but share it.  It’s a quick read and worth a couple extra minutes.   If you are struggling…

C’mon, Man!

…self made sales hiring problems and resources to FIX IT!   First of all, I’d like to just take a quick moment to wish everyone a Happy Thanksgiving.  It’s certainly one of my favorite holidays to share with family and friends.   In today’s blog we’ll do our best to over use the phase from…

The Sales Curve

The Sales Curve                        …it’s worse than you think.   A few weeks ago I ran across this Article ,and it really resonates with what is wrong with sales organizations today.   You might want to take a few minutes to read the article before proceeding.…

Sales Leadership

The Tail of Two Tails The fish rises from the head up or rots from the head down, and the tail always follows the head.   Reader Warning:   If you are not into sports analogies and you’re not into using current events for sales lessons, click on something else with your mouse.     The…