Build World Class Sales Teams

…by identifying the right sales people for your company before you hire them with our S.T.A.R. Program.

Do You Have Issues with:
  • High Turnover

  • Low Performance

  • Hiring Mistakes

  • Lack of Opportunity Costs

  • Lack of Prospects

  • Hiring Sales Imposters

  • Attracting the Right People

  • Current Hires Who Can’t Close

  • Spending Too Much on Recruiting

  • Wasting Time and Effort on Bad Hires

Fortunately, we developed a program that will solve these issues because we know the traditional hiring process for Sales is BROKEN!

…and it is financially critical to ensure you are hiring only those that will be effective at selling your products and/or services to your market, against your competition, in your sales cycle, with your price points, under your leadership style.

Learn the Different Type of Sales People – Can Sell vs Will Sell

Who We Are?

Sales Development Expert is the world leader in teaching and transferring a world class proven sales specific sales hiring program using the S.T.A.R. Program.

The Sales Talent Acquisition Routine (S.T.A.R.) Program was specifically designed to assist CEO’s, Presidents, Sales VP’s, HR Directors and Sales Managers with the difficult task of identifying, finding, attracting, interviewing, hiring and retaining top sales talent to avoid the cost of past hiring mistakes and scale your business.

The program was written and developed by Objective Management Group, Sales Development Expert CEO Rocky LaGrone and 12 other partners, each with a minimum 15+ years is sales development and at least 5+ years of Sales Hiring Expertise.

OMG is known as the Original Sales Assessment Company since 1994, but they don’t work directly with companies or individuals. Therefore, Sales Development Expert has become one of their top performing training partners.

S.T.A.R. Leadership

Rocky LaGrone of Sales Development Expert, not only helped write and develop the original program, he has over 28 years experience working intimately with over 1500 different businesses and thousands of individuals implementing the approach and driving results.

 Rocky’s charismatic personality and southern charm create a unique and uncanny ability to connect with people and transfer skills, systems, processes, and tools that scale and drive revenue.

The S.T.A.R. Program is the blueprint from decades of proven execution.

Our company had never used an outside sales hiring expert until we heard about Sales Development Expert. What a blessing!

Rocky LaGrone has saved us untold time and aggravation by identifying the applicants who meet our criteria. He has eliminated the applicants who would have taken up valuable time in the interview process, as well as precious resources, had we made the mistake of hiring them.

When sales reps who have been on board for less than six months are producing more revenue than most of our veteran reps who have been with us for 10-15 years, you know you’re working with the best consultant in the business.

Gary Mannies
President- Golf Associates
What is the S.T.A.R. Program?

The S.T.A.R. Program is a complete step-by-step integrated system that helps you identify salespeople for your company, that will not only sell, but be a Star contributor. Adding immediate value, by not only executing company strategies but producing at expected levels with a shorter ramp up time.

Step by Step Sales Specific 13 Chapter Sales Hiring Manual

Quick Video Series – Leaders Guide

Unlimited Usage Candidate Assessments

(Click Here for Sample Report)

Scripts, Analyzers, Simulators and much more.

We are offering a comprehensive hiring solution that takes the risk out of one of the most important decisions you have to make.  We help you every step of the way – from identifying your ideal candidate, through on-boarding, goal setting and mentoring.

Just follow our proven methods, systems and  templates.

Don’t just hire another salesperson, hire a STAR!

Benefits of the S.T.A.R. Program
  • #1 Sales Candidate Assessment in the World

  • 90% Success Rate

  • Shortens the time to hire

  • Reduces turnover

  • Minimizes executive time and involvement

  • Streamlines the sales hiring process

  • EEO compliant

  • Identify candidates that can and WILL sell

  • Scalable sales hiring best practices

  • Interviewing techniques and questions

  • Templates for the entire sales hiring process

  • Interview questions

  • Customized sales assessments

  • Proven system not reliant on “gut instinct”

  • Huge ROI

  • Less cost than hiring a recruiter

Who is the S.T.A.R. Program For?

CEO’s, Presidents, Sales VP’s, HR Directors and Sales Managers that…


  • Understand they cannot afford to continue to make hiring mistakes.

  • Know how costly it is to hire and train salespeople, only to have them leave.

  • Have been haunted by missed opportunities, discovering unattended leads and lost accounts.

  • Recognize their need for help in order to eliminate sales hiring mistakes.

  • Are truly ready to make that commitment to their company’s success.

If this is you, then we invite you to learn more.